As business owners, we know that it’s important to stay ahead of the competition. One key strategy for doing this is optimising our website for search engines. While this may seem daunting, it doesn’t have to be. That’s where SEO agencies come in. But with so many options out there, how do you choose the right one for your business? To help you out, we’ve rounded up five rookie mistakes to avoid when hiring an SEO Agency in Gold Coast.
Not Knowing What You Want
One of the biggest mistakes people make when hiring an SEO agency is not knowing what they want. They might not have a clear idea of the goals they want to achieve or the specific problems they need to be solved. As a result, they give the SEO agency too much or too little latitude and end up disappointed with the results.
To avoid this, take the time to figure out what you want and need from an SEO agency. What are your business goals? What are your top priorities? What are the biggest problems you’re facing with your website? Once you have a good understanding of these things, you’ll be in a better position to hire an SEO Agency in Gold Coast that can help you achieve your goals.
Not Knowing Your Budget
One of the biggest mistakes businesses make when hiring an SEO agency is not knowing their budget. It’s important to remember that SEO is an investment, and like any other investment, it requires a certain amount of planning and forethought. Just as you wouldn’t go into a car dealership without knowing how much money you’re prepared to spend, you shouldn’t hire an SEO agency without knowing your budget. Not only will this help you stay within your spending parameters, but it will also help the SEO agency understand what services they can offer you and what type of results you can realistically expect.
Not Checking The Agency’s Past Work
One of the biggest mistakes people make when hiring an SEO agency is not checking their past work. This is a huge mistake because you need to be sure that the agency can actually produce results. In order to do this, take a look at the agency’s website and case studies. You should also ask for references from past clients. Checking the agency’s past work is one of the best ways to gauge their abilities and determine if they’re a good fit for your business.
Not Knowing Your SEO Score
One of the first things you should do before contacting any SEO agencies is to find out your website’s SEO score. This will give you a general idea of where your website stands and what improvements could be made. You can get your score for free using tools like Moz’s Open Site Explorer or Google’s PageSpeed Insights. Knowing your score will help you better understand your needs and what you should be looking for in an SEO agency.
Not Asking For A Contract
One of the biggest mistakes people make when hiring an SEO agency is not asking for a contract. Without a contract, there’s no guarantee that the agency will actually do the work they promised—or that they’ll even be around after a few months. It’s important to have a contract in place so that both you and the SEO agency have a clear understanding of what’s expected from each party.
This document should list the services the agency will provide, as well as how long the project is expected to take and what the payment schedule will be. Don’t forget to also include a clause about terminating the agreement if either party is unsatisfied with the work being done.
If you’re looking for an SEO Agency in Gold Coast, it’s important to do your research and avoid making rookie mistakes. By knowing what you want, what your budget is, and what to look for in an agency, you’ll be able to find the perfect partner to help your business grow.