Many companies provide Search Engine Optimisation (SEO) services, so it can be hard to decide who to hire. To make this decision easier, check out this list of seven services every SEO Christchurch company should provide, no matter their size or budget. They’ll help you get the most out of your investment in your website’s search engine visibility and boost your business’s online presence and revenue!
1) Website Analysis
The first step any good SEO company should take is to analyze your website. This will give them an idea of where your site currently stands in terms of search engine optimisation. They should look at things like your site’s title tags, meta descriptions, header tags, and image alt tags. If there are broken links or other technical errors on the site, they’ll be able to identify these as well. Once they have a better understanding of what needs to be done on your site, they can provide you with a list of recommendations that would improve your rankings.
2) On-page Optimisation
On-page optimisation is the process of fine-tuning your website to make it as search engine friendly as possible. This includes things like optimising your title tags, meta descriptions, and header tags, as well as ensuring that your website’s content is high quality and keyword-rich. Off-page optimisation is the process of building up your website’s authority and credibility in the eyes of search engines. This can be done through things like link building and social media engagement.
3) Keyword Research
The first step to any successful SEO campaign is keyword research. You need to understand what terms your customers are using to search for your products or services, and then you need to make sure you’re using those same keywords on your website. A good SEO company will take the time to understand your business and help you choose the right keywords.
4) Link Building
One of the most important, and often overlooked, aspects of SEO is link building. Link building is the process of acquiring links from other websites to your own. This is important because search engines view links as votes of confidence—the more links you have, the more popular your site is, and the higher it will rank in search results.
5) On-page Copywriting
It’s not enough to just stuff your keywords into your website’s content. Your website’s copy should be well-written, engaging, and informative. A good SEO company will make sure that your website’s copy is up to par. In addition, they will also do keyword research for you so that you can focus on other aspects of your business. They’ll also provide a detailed analysis of your site’s overall performance in search engine rankings so you know where to focus your efforts.
6) Local Business Marketing
In order for a local business to be successful, it must market itself to the surrounding community. Search engine optimisation is one way to do this. An SEO company can help a local business by optimising its website for search engines, making it easier for potential customers to find the business online. Additionally, an SEO company can help create and manage online listings for the business, as well as create and manage social media accounts. By doing these things, an SEO company can help a local business reach a wider audience and generate more leads.
7) Reporting & Tracking
One of the most important aspects of an effective SEO campaign is reporting and tracking. You need to be able to track your progress and see where you’re getting results so you can continue to improve your strategy. A good SEO company will provide you with monthly reports that show your progress and where your keywords are ranking. If a keyword isn’t performing well, then they should also offer suggestions on how to change it up or optimise it for better performance. For example, they might recommend adding more backlinks or adjusting your title tags. The key is that they should be offering solutions as opposed to just leaving you in the dark!
An effective SEO company will provide a wide range of services to help you improve your online visibility and organic search results. These services can include keyword research, on-page optimisation, link building, and more. A good SEO Christchurch company will also keep up with the latest algorithm changes and industry trends so that they can make the necessary adjustments to your website. Choosing an experienced and reputable SEO company is essential to the success of your online business.