With the advent of new inventions, the food industry has seen a renaissance in recent years. One such invention is grain milling technology, which Butcher Melbourne manages to use creatively in their create top-quality products that are not only ethical but also sustainable.

1. What is the Butcher?

The butcher is, at its core, a retailer and marketer of meat. But with its pies, sandwiches, and more, it offered more than just meat to consumers.   In essence, it is not an industrial business but a traditional one that participates in homemade life. In its philosophy, Butcher Melbourne explains how to slow down the world and take pleasure in living.

In a world without refrigeration, the Butcher takes advantage of the fruits seasonally and preserves some portion of food in its meat. The butcher understands that good meat is a vegetable: The connection to life. This butcher sells food as a form of communication between two human beings, pointing out the savory tastes and potential good that something can have.

For the Butcher, this painting is producing a relationship between three different people: those who want to know more about its sandwiches, those who want to know where it keeps the meat, and finally those who want to steal the cheap ham. For this last street gang is only interested in the “animal”, that is, in the condition of meat. It is more profitable to cut off a human hand over sliced buns and human meat than organs to be sold at amazing prices.

The Butcher will take on some of the core aspects of a supermarket to give people more choices in their weekly shop. The butcher will be focusing on omnichannel shopping, including online grocery. This allows the consumer to assume the expected responsibilities of grocery shopping and shop with ease. 

The Butcher is starting a mentoring program where anyone can come into the store for one-on-one consultation and advice. Better still, once 12 apprentices are hired, any new customer who comes into the shop will automatically be put through this mentoring to help them on their path to becoming a butcher. The retail aspect of the Butcher comes in the form of a rather casual food hall. There will be traditional and deli sections, as well as bakery, deli sandwiches, and coffee. One of the prime aims for the Butcher is to be “less formal” than a typical butcher shop by offering catering services for on-site events such as dinner parties or other types of events.  

Butcher Box is changing how we order food conveniently and how many non-specialist restaurants are stepping onto the supermarket concept. It does this by encouraging customers to pre-build a selection of dishes in advance, telling them what foods will be there when they come to pick it up. 

Online Butchers brings to the modern food industry a different way of thinking, incorporating ‘human-centered design processes for enhanced product development’. In doing so, they have designed blades that ensure the freshest cuts of meat are always presented to customers in perfect form, every time.