You’re ready to start selling your products online, but how will people know your store is open? You’ve got a website and some social media pages, but no one’s really stopping by.
This is where Zib Digital SEO Gold Coast can help! As they have been working in the digital marketing world for years now and offer tips to improve SEO for eCommerce, you’ll start seeing your sales grow. The best part is that these tips are easy to understand—you don’t have to be an expert in SEO or PPC ads to make them work. All you need is a little bit of planning and a lot of love for your customers.
1: Perform Keyword Research That Considers Buyer Intent
Keyword research is an important step in the SEO process. Keywords are words or phrases that consumers will type into search engine results (such as Google, Bing or Yahoo). The goal of keyword research is to find out what potential customers are searching for online. This information can help you optimize your site and increase conversions.
Keyword research allows you to identify buyer intent, which refers to the specific goal of each search query made by a customer. For example, if someone searches “how do I make organic yogurt at home?” they might be looking for directions on how to make homemade yogurt without purchasing any fancy equipment like a yogurt maker machine or a heating pad with an automatic timer feature—which means their buyer intent would be learning how easy it is! On the other hand, if someone searches “best electric yogurt makers 2019 reviews by experts guide,” they may want some guidance before making their first purchase decision because there are so many different features available (and not all models include everything they need). In this case, their buyer intent would likely be more focused on finding out what makes one particular product stand out from others within its categories, like price range or size capacity!
2: Don’t Forget Long-Tail Keywords
Long-tail keywords are more specific and therefore easier to rank for. They’re also great for capturing the attention of your target audience, who will be searching for these terms. Plus, because long-tail keywords tend to be more specific, they’re more likely to convert into sales.
Google and other search engines are now using machine learning algorithms to understand user intent and provide better search results based on this understanding. This means that if you want your content (and therefore your site) to show up in searches, you need to use long-tail keywords that reflect what users are actually searching for when they find you online.
Finally, long-tail keywords attract customers who have already done their research before coming across your product or service; they know what they want and aren’t going anywhere unless they get it!
3: Optimize Product Pages to Improve Ranking
A good product page for an eCommerce site is optimized to the point that it’s optimized for conversion, SEO, engagement and user experience. Furthermore, a great product page will be optimized for all of the following:
- User Intent – Users often enter a search query with a specific intent in mind. For example, they may type “where can I buy shoes?” or “how much is running shoes?” into Google’s search bar. In these scenarios, you’ll want to have your content ready with relevant suggestions on where they can buy running shoes from your store (or other sites). A good way of doing this is by using Google’s autocomplete suggestions feature when users are searching on Google itself – if you do this right, then people will start clicking through on your website instead of going elsewhere as soon as they find what they’re looking for!
- User Experience – The user experience is incredibly important, so make sure you’re optimizing every single part of it – including how easy it is logistically speaking(that means don’t put things out of reach!) but also how easy it would be technically speaking(make sure there aren’t any errors anywhere).
4: Make Sure Your Site Is User Friendly
When it comes to SEO, you need to make sure that your site is easy for people to use. There are a number of things you can do to improve the user experience of your eCommerce store and boost its search engine rankings. In the past few years, Google has made it clear that it will rank websites higher if they are optimized for mobile devices. Even if you don’t have a lot of traffic from mobile users right now, by making sure your site is responsive (meaning it will work on any device) and fast loading (less than 3 seconds), you’ll be ahead of most other sites when this area becomes more important. Also, pay attention to navigation that is simple so customers can find what they’re looking for quickly – no one wants to waste time searching through an endless list of categories or filters when searching through an online store!
5: Use a Simple URL Structure
You’ve probably heard that you should use hyphens to separate words in your URL, but there are a couple of other tips you should keep in mind when designing your eCommerce site’s URLs.
- Keep it simple and make sure they’re easy to read. You don’t want users having trouble finding what they’re looking for, so avoid using capital letters or underscores. It’s also best not to include hyphens or underscores—and if your company name has numbers in it, try not to use them as part of the URL (eBay does this well).
- Make sure keywords are included in the URL—but don’t overdo it! It’s important not only for search engines but also for customers who may not know exactly what they’re looking for yet but still want something specific from your store.
6: Avoid Duplicate Pages and Duplicate Content
Avoid duplicate pages. Creating multiple pages with the same content is a common mistake for eCommerce sites, but it can be easily avoided. If there are multiple versions of an article on your website, make sure they are linked to each other so that visitors can seamlessly navigate between them.
When optimizing your site, remember not just keywords but their context within the overall text as well! Making sure that the words you want search engines to pick up appear naturally throughout your website rather than just being stuffed into one place will help avoid penalization by Google for keyword stuffing or “keyword cannibalization” – making sure everyone knows what those mean too!
7: Don’t Let Page Speed Kill Your Ranking
Page speed is a ranking factor that Google has been penalizing for a while. The reason for this is pretty obvious; slow websites frustrate users and can be annoying to use. So if you have an eCommerce site, you’ll want to make sure it runs at a reasonable pace.
Google has been using page speed as one of its ranking factors since 2010, and the company has been getting more strict about it over time. In fact, Google now penalizes websites that offer slow page load times by lowering their rankings in search results.
If your eCommerce store isn’t optimized for performance yet, don’t worry—there are plenty of things you can do to improve page speed without changing your SEO strategy or spending too much money on new technology platforms!
With the above tips, you can improve your SEO for Ecommerce by Zib Digital SEO Gold Coast ranking and also increase traffic to your website. It is necessary to update content regularly and use keywords that are relevant to your target audience.